Download PDF 24 Innovations in Digital Communication: Move Beyond Speculations and Master Mediated Communication

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24 Innovations in Digital Communication: Move Beyond Speculations and Master Mediated Communication

Download PDF 24 Innovations in Digital Communication: Move Beyond Speculations and Master Mediated Communication

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Pressestimmen

"Science and practice need each other to grow. This book brings both perspectives together and gives you an all-round scope of relevant innovations." - Bob Cialdini, Psychologist, author, speaker and professor

Klappentext

23 Innovations in Digital Communication describes, criticizes and evaluates 23 digital innovations that are used in media and communication. Innovations that are not hypes, but that were implemented to reach permanent changes in media and communication. The innovations are supported by testimonials of professionals in the field and the scientific foundation of their mechanism of action. The impact and professional, scientific and social challenges coming with these innovations are discussed. Reading this book will render deep insights into how innovative digital media can be used to influence buying behaviour and decision-making. This book answers questions such as “How do I create a strong brand story?”, “What are the effects of serious gaming?”, “How can we use VR in our communication?”, “How do consumers process emotional stories?” and “Is persuasion profiling unethical?”. The answers to these questions are not only based on the authors knowledge and research, but each innovation is also discussed by top experts on that specific innovation.

Alle Produktbeschreibungen

Produktinformation

Taschenbuch: 256 Seiten

Verlag: BIS Publishers (15. Juli 2019)

Sprache: Englisch

ISBN-10: 9063695187

ISBN-13: 978-9063695187

Größe und/oder Gewicht:

19,8 x 24,5 cm

Durchschnittliche Kundenbewertung:

Schreiben Sie die erste Bewertung

Amazon Bestseller-Rang:

Nr. 225.071 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)

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24 Innovations in Digital Communication: Move Beyond Speculations and Master Mediated Communication PDF

24 Innovations in Digital Communication: Move Beyond Speculations and Master Mediated Communication PDF

24 Innovations in Digital Communication: Move Beyond Speculations and Master Mediated Communication PDF

24 Innovations in Digital Communication: Move Beyond Speculations and Master Mediated Communication PDF